Sports Travel: The future driving force of the world tourism industry

Terry Stevens, consultant of the World Tourism Organization, presented many trends in tourism and sports tourism.


In 2001, in Barcelona, ​​the Secretary General of the World Tourism Organization (UNWTO) and the President of the International Olympic Committee signed the “Press Release” to recognize tourism and sports as two motivations that contributed to the increase mutual understanding. This move has resonated around the world, is a breakthrough start to today, sports tourism is recognized as a potential field of global tourism.

According to the survey, there are over 1.1 billion people traveling around the world. UNWTO predicts that by 2020, this figure will reach 1.4 billion. The role of tourism can be generalized by numbers such as 9% of global GDP coming from tourism, there is one tourism job in every 11 jobs in the world and it brings this export value up to $ 1,500 billion.

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As for sports tourism, as a diverse industry, sports tourism is considered an important opportunity for emerging and developed destinations. EUROSPORT recently announced that sports tourism contributes about 800 billion USD, accounting for 10% of world tourism income and is on the rise of about 14% each year. Besides, they commented that sports tourism is the heart of global tourism growth.

Tourism British Columbia (Canada) research has proven to make this statement. Sports tourism is the fastest-growing type of tourism in the global tourism industry, bringing in more than US $ 3.4 billion in British Columbia in 2011. Research also shows that in some tourist destinations, tourism is possible. Sports accounted for 25% of total tourism revenue. Especially in the case of Australia and some parts of New Zealand, this figure is 55%.

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There is nothing amazing about the growth of sports tourism in the past 10 years. And in the mid-1990s, sports tourism was likened to the sleeping giant of tourism. In particular, the success of the 1992 Barcelona Olympics has made the city’s tourism industry grow rapidly, attracting the attention of global media, sports tourism has become a business sector. full potential through major sporting events and global sports such as golf, soccer and athletics.

Sports tourism is defined as follows: All forms from active and passive participation in sports activities, spontaneous or organized participation, for non-commercial reasons or trade business that needs to go out of place of residence and work place. According to this concept, a manual rock climbing up to the London marathon, from spontaneous to sporting events to the top, is a type of sport that can serve tourism.

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In particular, sports tourism activities do not have borders, are not limited by any factors such as culture, gender, social status. The market for sports tourism, too, can be for all subjects in society. Activities and events of sports tourism increasingly tend to be popular, can attract all classes of people, of all ages, genders, generations, cultures, ethnic groups, origins.

Besides, sports tourism brings greater value than hosting big events that is sustainable development. Sports tourism spread more widely, increasing national brand identity, creating conditions for many start-up businesses, getting the recognition of athletes participating in the event, more active citizens.

 

 

 

 

 

 

 

 

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